Have you tried to use email to market your business but not gotten the desired results? Or, have you not tried it yet, but would like to know more? The answers you’re looking for are all in this article. The advice included in the article below will help you come up with an email marketing plan that works for you.
Only use email marketing to target people who have give you permission to contact them. Sending emails to people who didn’t request them is called spamming. This type of random emailing can just cause a person to question whether they know you or your company, and they probably will end up caring less about your company if they run across it in the future. This can make them delete your emails and waste your time.
If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. This reduces the chances of your emails being marked as spam.
Test out different subject lines with the A/B testing method. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This gives you the information you need to figure out which subjects work and which don’t.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Provide your customers with articles and things they cannot get from your website. Also give your valued subscribers some exclusive offers only available for people on your mailing list. You should send out specials and holiday greetings, don’t only send emails when you want something.
Email marketing should have the branding of your business. For this reason, you should be careful to develop a well-designed template for your marketing materials. Make sure to include your company logo, with color complimentary backgrounds, and professional fonts that are an accurate reflection of your brand. This fosters brand recognition among your subscriber base.
Use your emails to give your customers incentives. Customers are more likely to buy your products if you make it tempting to do so. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.
You can change the format slightly to make your emails more personal on occasions. If you always send out emails formatted in HTML, throw in a text only message to get your readers’ attention. When done judiciously, this can make your customer feel a personal connection to you and your products.
Email marketing is a great way to build your business, but only when you know what you’re doing. After reading the article above, you are more aware of what you have to do to use email marketing successfully. Follow the advice offered in this article, and you will quickly achieve amazing results.