Marketers have come up with many different ideas about what a good Facebook marketing campaign should look like. It may be tempting to follow the trends, but this may not be the solid foundation you are looking for. The following advice will show you how to succeed.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Just be sure you actually follow through or your business will not be trusted.
One method for generating interest in your business is by having a giveaway. Offer entries in return for liking your page. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Take advantage of Facebook ads and all they have to offer. Regular postings only go so far when it comes to promotions of goods and/or services. Ads can reach further into your target market and draw customers to your page. Facebook ads are cheap, and they can be quite effective.
Try very hard to make your Facebook page more unique and memorable than others. Add colors and pictures to your page. Facebook users tend to be drawn to these kinds of pages over plain pages.
Use the custom tabs to maximize your Facebook marketing efficiency. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
A fan base is a must before you begin marketing on Facebook. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. After that threshold has been reached, your conversion rate is going to start marching.
You should think about the opportunities on Facebook with direct advertising. Your ad can be customized so that people in a specific age group or gender can see it. You can control the budget, and the amount of effort put into it is completely up to you. Additionally, you don’t have to make a commitment that’s long-term. When the promotion is over, you can put an end to your ad.
Be sure that you’re trying hard to put a personality behind your brand. If your posts are boring, they will assume your brand is, too. Though you should remain professional, be sure some personality is shown.
You can use contests and competitions to help get likes for your business page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This strategy will increase your subscribers.
In the end, many people follow the “trends” about Facebook marketing because they are lazy. This article is not about trends, but great marketing advice that works. You will find out that your marketing will be the best it can be by using these tips.